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  • Fans set for a classic when De Ridder and Malykhin meet at ONE Fight Night 5
    on Nov 29, 2022 at 9:08 am

    When Reinier de Ridder and Anatoly Malykhin collide at ONE Fight Night 5 this weekend, two of the sport’s most dominant forces will be coming together. Two-weight world champion de Ridder holds both the middleweight and light heavyweight titles, while Malykhin is the owner of the interim heavyweight crown – neither man has lost a fight in 27 outings between them. As the saying goes, someone’s ‘0’ has got to go. The battle is an intriguing battle of a BJJ star taking on a striker. Dutchman de Ridder has eight of his last eleven wins coming via submission, while Malykhin does have an impressive wrestling background, the last five of his wins have come from his hands, the last three of those in ONE. One of the most anticipated differences however, is size. De Ridder’s last two fights have both come at middleweight, and he now faces the first defence of his light heavyweight title, against a man considered by some to be the best in the heavyweight division – and this includes de Ridder who is excited at the prospect of the fight. “Malykhin is the real heavyweight champ as far as I’m concerned because Arjan Bhullar has been inactive for so long. So, yeah, it’s the right fight. Yes, it’s a cool fight to make,” said the 32-year-old. Despite the wrestling background, de Ridder is confident of dictating the fight on his terms – and has no concern about being able to takedown his Russian opponent. “He’s stocky, of course, he is a lot shorter than I am,” said the 16-0 fighter. “He will be a bit bulkier than I am, a bit heavier. But to be honest, he doesn’t bring anything special there in the wrestling department. We’ve seen in previous fights that he has a decent double. But I don’t really see him stopping anything else. “Well, he’s dangerous, of course. We’ve seen in his previous fights, he knocks people out. He’s wild. He’s explosive. He’s an interesting opponent, but he doesn’t bring anything really special to the table.” And, taking this in mind, he is predicting a short night’s work. “I think I can get in his face and hit him with some good jabs and with some good kicks. Clinch him, take him down, I see me controlling him on the floor, hitting him with some elbows, hitting him with some knees. And I see myself choking him out at the end of the first.” Not surprising, Malykhin doesn’t quite see things going that way, but is excited for the fight. “I’m excited about challenges like that,” he said. “He’s a great fighter, a great athlete. I will be happy to share the Circle with him. I’m sure it will be the event of the year! Each fight is very important for me. I train as if it is the last one ever. I will try to display my best skills, my courage, and I will try to impress the audience. They expect a good show. I’m going to win. ” The Russian acknowledges de Ridder’s excellent ground game, but thinks he can stifle the Dutchman and then go hunting the knockout. “He has good jiu-jitsu, his transitions are on point. However, I have good wrestling, too. My base is freestyle wrestling, it’s going to be hard for him to take me down. I will go after a nice knockout because people want entertainment and people like stand-up fights.” The 34-year-old Malykhin is confident of winning the title this weekend, and has the remaining years of his career already mapped out. “After I beat De Ridder I want to rule the heavyweight and the light heavyweight divisions until I am 40, if I feel comfortable at this weight. Then I can give a beautiful last fight, thank all the fans, the team members, and Mr. Chatri for treating me and my family so well. Then I can hug everyone, shed a tear, take my gloves off, and put them in the centre of the ring and leave.” We will see if the first part of this comes true this weekend. ONE Fight Night 5: De Ridder vs. Malykhin takes place Saturday December 3 5am GST at the Mall Of Asia Arena, Manila. This is a night not to be missed so mark your calendars, download the ONE Super App, and go to watch.onefc.com now!

  • Five Reasons to Watch ONE Fight Night 5: De Ridder vs. Malykhin
    on Nov 29, 2022 at 9:01 am

    Five Reasons to Watch ONE Fight Night 5: De Ridder vs. Malykhin   ONE returns to our screens this weekend for their final fight weekend of the year – and have pulled out all the stops to make it one of the very best. Kicking things off in Manila will be ONE Fight Night 5: De Ridder vs. Malykhin and here are five reasons why you need to be watching. Gold, gold, gold From top to bottom this is a loaded card and features an incredible three titles fights to close out the event. Even more impressive is that each of these title fights is in a different discipline with the light heavyweight, lightweight submission grappling, and atomweight Muay Thai world titles all on the line, making for an exciting and varied night in the Philippines. Two-division champ defends his crown The Netherlands’ Reinier de Ridder will put one of his two pieces of hardware on the line this weekend, when he takes on Russia’s Anatoly Malykhin – himself the current interim heavyweight champ. De Ridder boasts a perfect 16-0 record, including four submission wins since joining ONE in 2019, and is the current middleweight and light heavyweight champion, and will make his first LHW defence against the man from Kemerovo. Also undefeated with an 11-0 record, Malykhin has never been out of the second round in his ONE career with three impressive stoppages with his hands. This is a classic BJJ v Striking battle and will be a thriller for the fans.    Ruotolo defends his world title Less than two months after becoming ONE’s first ever lightweight submission grappling world champion, Kade Ruotolo is back and defending his belt. At just 19-years-of-age, Hawaii-native Ruotolo was always considered a prodigy, but now has the title to back up his spectacular skill. He needed just four minutes to win the title against Uali Kurzhev, and has only been in ONE since May. His opponent is multiple BJJ world champ Matheus Gabriel from Brazil. With stunning technique and a desire to go hunting submissions, Gabriel might just be Ruotolo’s toughest task to date. You will also be able to see Kade’s twin brother Tye in action on the Lead Card. New mum puts her title on the line Most fighters have a reason to step into battle, for Allycia Hellen Rodrigues that reason has just got a whole lot more apparent. After giving birth for the first time, The Brazilian says she is more hungry than ever and will bring a new level of performance when she defends her atomweight Muay Thai title against America’s Janet Todd. Rodrigues has not fought in more than two years, but has spoken of her confidence that giving birth changes nothing when it comes to her level of physical performance. Todd is the interim champ in the division and also holds the atomweight kickboxing world title so come into this intriguing battle with real pedigree. A much-anticipated debut Croatia’s Roberto Soldic steps into the ONE arena for the first time this weekend, and fans around the world are extremely excited to see him in action. With a 20-3 record, he has built up a fearsome reputation in Europe’s and a glance at his record tells you why. Of those 20 wins, an incredible 17 have come via KO or TKO, with two decisions and a submission to his name. This is an elite striker, with devastating one-shot knockout power – blink and you will miss it.  Undefeated wrestler Murad Ramazanov has the task of welcoming Soldic to the welterweight division but will go into the fight with confidence given his 11-0 record, and three wins under his belt in ONE.  ONE Fight Night 5: De Ridder vs. Malykhin takes place Saturday December 3 5am GST at the Mall Of Asia Arena, Manila. This is a night not to be missed so mark your calendars, download the ONE Super App, and go to watch.onefc.com now!  

  • Saeed Hareb, Secretary General of Dubai Sports Council, reflects on organisation’s fine work
    on Nov 24, 2022 at 10:04 am

    Saeed Hareb, Secretary General of Dubai Sports Council, has reflected with pride upon the organisation’s varied work during an intriguing YouTube interview. The Emirati has undertaken an in-depth chat with Nico de Corato, a YouTuber, sports journalist and ultramarathon runner. You can follow his adventures on youtube.com/nicodecorato. “Dubai Sports Council is for all,” said Hareb. “This means we have the biggest community living in the UAE. “More than 200 nationalities. And for those people, we need to make a sport for them. “Thank God, we have a lot of facilities to use.” Please click below to watch the full conversation.

  • Puma launches floating football pitch in the Palm Jumeirah
    on Nov 23, 2022 at 8:32 am

    Global sports brand PUMA collaborates with Dubai Sports Council to create a unique floating football pitch off the shore of iconic Palm Jumeirah. As a part of Dubai’s 30×30 initiative, The Fearless Arena brings the beloved game of football from the stadium to the sea with the aim of inspiring and encouraging people to be active and bring the community together to enjoy this one-of-a-kind experience. Every element of the pitch from its bold graphic design to the structural layout embodies PUMA’s Generation Fearless campaign; where being fearless is all about being yourself, backing yourself, and staying loyal to your own style. When you’re fearless, you see nothing but potential in every moment, every action, whatever you do, do you. The Fearless Arena is located on the water at Club Vista Mare surrounded by a breathtaking Dubai skyline and beautiful beach. Teams are welcome to reserve the venue free of charge for a five-a-side game by booking at PUMA.com. The pitch is available for one-hour slots starting from Saturday, November 19th – Sunday 27th, from 8am – 10pm. For each game, all players will be provided with PUMA’s new ULTRA and FUTURE 1.4 football boots to play in during their time on the pitch. PUMA brand ambassador and world record holder Usain Bolt visited the arena on Monday morning alongside high profile names such as paralympic athlete Felix Streng, Chief Commercial Officer at City Football Group Esteve Calzada and former Cameroon football player Patrick M’Boma, who together enjoyed a friendly game under the sun. In order to involve a wide range of all age groups, including the tiniest football enthusiasts, PUMA has partnered with Manchester City Academy, GEMS, and CB Football Management to develop fun games and youth tournaments throughout the duration of the event. Since the reveal of the arena on @PUMAME the response has been incredible, and bookings have almost sold out. Be sure to book your session soon for a chance to play on The Fearless Arena.  

  • Pakistan’s Ahmed Mujtaba ready to make his ONE return after 22 months away
    on Nov 17, 2022 at 2:15 pm

    Touted as a future champion, Pakistan’s Ahmed Mujtaba makes his return to ONE this weekend at ONE 163: Akimoto vs. Petchtanong. The 29-year-old holds an impressive 8-2 record, and picked up a stunning first round knockout win over Rahul K. Raju last time out in January 2021 – and now he’s promising to return better than ever. Following that win he took some time out and went to the United States and trained and at the American Kickboxing Academy (AKA) – home to some of the biggest names in MMA and combat sports such as Khabib Nurmagomedov, Islam Makhachev, and coach Javier Mendez. Mujtaba said that learning experience was invaluable and is now primed to make a spectacular return to the lightweight division. “I am super excited, you know. It’s been a long time. Just can’t wait to step back into the cage, you know,” he said. “After fighting Rahul Raju, I had plans to go abroad, so I went to the US, I went to AKA, American Kickboxing Academy. I did my camp over there for four and a half months and it went really well. I learned a lot of great things. It was one of the best camps I’ve ever had.  “After that, I went back to Pakistan and I continued my training and I feel there’s a lot of difference in my training, I’ll deliver that on the fight night. People will see the new Wolverine, with different skills, with a different mindset, and with different power, you know.  Standing in his way of a dream return is Brazil’s Abraao Amorin, who has lost just once in his last five fights, and had a successful ONE debut in April this year when he scored a second round TKO win over Dae Song Park. Mujtaba is conscious of his opponent’s capabilities with his hands, but feels he has also seen enough to be confident heading into the clash. “Abraao is a good fighter overall,” he said. “He just tries to swing a lot of punches. In his last fight, the first round didn’t really go really well, according to his plan. But in the second round, he got the opportunity and he won the fight, though it is a third-degree black belt, but for me, I’ve trained with black belts and with the Russian squad, so I’m ready for it.  “I don’t care whoever it is in front of me. I’ll go in the cage and I have to smash and I will win, you know.” Mujtaba feels his well-rounded game will have answers to any question Abraao may pose, and says he is ready for any type of challenge this weekend. “For me, I don’t care if he wants to wrestle, I’ll wrestle him,” he explains. “If he wants to do striking, I will strike with him, if he wants to do BJJ, I’ll do BJJ. I’m ready in every aspect of this art, you know, because I’ve been training for a very long time, and I feel that energy inside me and I just can’t wait for the date of the fight, you know.” And a message for all his fans?  “All I want to say is that the Wolverine is back and I’m going to go and put the show on. And I just want to say to the fans in Singapore where people love me as well, I want to say that I’m coming to Singapore, and it’s going to be fireworks. Just be ready. And mark your calendars.” ONE 163: Akimoto vs. Petchtanong: takes place Saturday November 19 2pm GST at the Singapore Indoor Stadium Arena, Singapore. This is a night not to be missed so mark your calendars, download the ONE Super App, and go to watch.onefc.com now!

  • 5 Reasons to Watch ONE 163: Akimoto vs. Petchtanong
    on Nov 16, 2022 at 9:14 am

    Hot on the back of ONE Fight Night 4, we immediately jump into ONE 163 in a thrilling weekend of combat sports. Here’s what you should be looking out for. Iran’s Azizpour goes for Grand Slam glory A spectacular trilogy will be settled this weekend when Iran’s Iraj Azizpour and Roman Kryklia go head to head with the score currently at one win each. The pair will now face off in the heavyweight kickboxing World Grand Prix final to try and settle the rivalry once and for all. Kryklia is the reigning ONE heavyweight kickboxing world champion, and neither man has lost since their defeat to the other – this is going to be a clash for the ages.  View this post on Instagram A post shared by ONE Championship (@onechampionship)    An explosive world title fight Staying with the kickboxers, ONE 163 is headlined by a standout clash for the ONE bantamweight kickboxing world title between current champ Hiroki Akimoto and Petchtanong Petchfergus. Thailand’s Petchtanong is 37-years-old and has had more than 400 fights across a storied career and is now looking for the final cherry on the cake. Standing in his way is Japan’s Akimoto, the 30-year-old is on a five-fight win streak, and will be looking to make his first successful defence of the title he won in March.  Hero v Hero What a fight Yushin Okami v Aung La N Sang is. Japan’s Okami has made a name for himself around the world – taking on some of the very best in the business and fighting for world titles everywhere he has been. After a tough start to his ONE career, kicking off with two defeats before winning last time out, he now finds himself moving up to 205lbs – a weight he has been comfortable at in the past. His opponent, Aung La N Sang is a superstar in his native Myanmar – and beyond. A former ONE middleweight and light-heavyweight world champion, this is a clash not to be missed.  View this post on Instagram A post shared by ONE Championship (@onechampionship) The next in line for the atomweights?     This intriguing clash of styles could uncover the next challenger to Angela Lee’s atomweight world title. Hirata is 2-1 in ONE but even as just 23-years-old could find herself propelled into the title picture with a win over 35-year-old Ham Seo Hee. Hee is 25-8 overall and is riding an excellent eight-fight win streak with her aggressive brand of striking honed from her kickboxing days. Judoka Hirata will be looking to avoid the standing battle and enforce her dominance on the ground in this pivotal battle.  Will Mark Abelardo go ‘Beast Mode’ again? Born in New Zealand to Filipino parents, there is never a dull moment with Abelardo around. He might not have the recent record he would like having lost three of his last four, but he always puts on a show – and kicking off the main card against Kwon Won Il, who has won three of his last four, we are sure there will be plenty of action to get the fans excited.  ONE 163: Akimoto vs. Petchtanong: takes place Saturday November 19 2pm GST at the Singapore Indoor Stadium Arena, Singapore. This is a night not to be missed so mark your calendars, download the ONE Super App, and go to watch.onefc.com now!

  • Champion vs Champion takes centre stage at ONE Fight Night 4: Abbasov vs. Lee
    on Nov 16, 2022 at 9:10 am

    When Christian Lee steps into the cage this weekend to take on Kiamrian Abbasov for the ONE welterweight world title, he will be completing a metamorphosis which has seen him mature from a 17-year-old debutant, to ‘The Warrior’ he is today. Go back seven years and you will find a featherweight Lee, making his first appearance in ONE – what we’ve seen since has been a remarkable journey of highs and lows which can peak on Saturday with the chance to hold titles at two weights simultaneously.  Lee (16-4), was never able to capture the featherweight gold, but when moved up to lightweight was able to in his very first fight – a stunning second round stoppage of Shinya Aoki at ONE Championship: Enter the Dragon in 2019. We went on to win the Lightweight Grand Prix and defend his title on two occasions – both with early first round stoppages.  His rapid progress was somewhat halted when dropping the title to Ok Rae Yoon via decision last year, but responded in the best possible way by immediately reclaiming the gold in August – this time he didn’t put things in the hands of the judges, relying on a barrage of knees to stop things in the second round.  The man born to a fighting family, his sister Angela is another ONE world champion, is now ready – both mentally and physically – to move up in weight and target another title. “Going into this fight, I feel that my cardio is better than it’s ever been,” he said. “I truly feel like I’m in the best shape that I’ve been in so far. I think it’s easy to make the mistake when you’re moving up a weight division, to just simply put on the size, to put on the extra weight, and then to neglect the cardio.  “I took some time to put on extra weight so that when I did step up the training, and when I did start doing my cardio, I would be able to be in the same shape I was fighting for the lightweight title as I’m going to be for the welterweight title.” Lee says this is the fight which makes sense, and is confident of claiming the title, and then letting his body adjust to the move up to 185lbs. “I believe it’s about two years since [Abbasov] defended the welterweight title. I’ve been actively clearing out the lightweight division. So right now, there is no clear contender, and with there being no fight in the lightweight or welterweight division, it only makes sense to put the two champions together. “When I claim the title, that’s when I take the time to fully make the switch and adjust my weight and adjust my training to be comfortable fighting at 185.” Assamov (23-5), has himself tried to make the move up a division – failing to claim the middleweight crown earlier this year following a third round stoppage against Reinier de Ridder – and is looking forward to welcoming Lee to the welterweights, but believes it will be a tough night for his opponent. “Christian is a good opponent,” he said. “He is a good, explosive fighter, but I know his weaknesses and I am not a guy from his division – the rules are different here.” With the increase in Lee’s weight for this fight, Assamov is keen to see how the jump reflects on his cardio – something the Kyrgyzstan fighter’s wrestling is perfectly suited for. “As you know, I prefer not to rely only on my wrestling. If he will feel like trading punches, he is welcome. That is what we like to do.  “But if he feels brave enough to wrestle then I can take him to deep waters, and we will see who has more oxygen.”ONE Fight Night 4: Abbasov vs. Lee takes place Saturday November 19 5am GST at the Singapore Indoor Stadium Arena, Singapore. This is a night not to be missed so mark your calendars, download the ONE Super App, and go to watch.onefc.com now!

  • Joseph Lasiri looking complete fairy-tale story by becoming two-weight world champ
    on Nov 15, 2022 at 8:50 am

    Moroccan Italian Joseph Lasiri has a chance to make history this weekend as he attempts to cross that divide of two divisions and become a two-weight world champion. The current ONE strawweight world Muay Thai world champion, will take on Rodtang Jitmuangnon for the flyweight crown at ONE Fight Night 4 in the Singapore Indoor Stadium this weekend. Having spent six years in ONE, Lasiri had had to be patient in finding success – he lost his first four fights with the organisation – but a career-defining win last time out over Prajanchai PK.Saenchai to claim the strawweight title has catapulted him among the very best in the sport. His heart has never been in question, and his current three-fight win streak is the result of years of hard work training under some of the most respected names in his homeland of Italy but also in Thailand.  Now, at the age of 31, he has the opportunity to do something only a select band of martial artists will ever do – hold titles at two weights simultaneously. Standing in his path is Rodtang, a man already a legend in his own right. A fighter who had clocked up more than 250 wins by the time he was 21, he has held the ONE flyweight Muay Thai world title for more than three years, and has never been defeated in the promotion. Lasiri’s win over Prajanchai was a surprise, a win this weekend would be seismic.  “I see the fight in different ways,” he explained. “I see Joseph Lasiri winning easily. I see Joseph Lasiri working hard until the last round with more difficulty but winning. I see Joseph Lasiri [as someone who is] not prepared for this fight. I see many scenarios in my mind and I try to focus on the good one, the easy one. When you go inside the fight, try to counter him, try to play poker with him. There are many things in my mind, it’s very difficult to explain. But me, I’ve been training Muay Thai for more than 15 years, 20 years, so I’m ready for anything in the ring.” View this post on Instagram A post shared by ONE Championship (@onechampionship) Collecting one title shot Lasiri to stardom, but he feels a second would further reinforce his standing in the sport and inspire those around him and his followers around the world. “What I’m really looking forward to is going there to do my job, and make it an opportunity to be an inspiration for my team, my family, and the people around me,” he said. “Because they said the sad thing is, sometimes you can be an inspiration only when you bring the gold. When you don’t bring the gold, sometimes the people forget you, but it’s not my problem. But if I bring the gold, I am sure more people will listen to me, my story, my hard work so I want that. I want to win this belt and challenge myself first, and be proud of myself, and try everything, to make it an opportunity to be an inspiration to all the people who follow me.” When it comes to a game plan, Lasiri is focusing on allowing Rodtang to come forward and then exploit any gaps with counter striking. “Everybody knows Rodtang, for me it’s great but I’m focused on my training to go inside the cage and be focused on my work and do the work. You have to expect Rodtang forward, you cannot beat Rodtang more technically. But what is more comfortable? Fight Rodtang forward or fight Rodtang technically. To me, I think it’s more comfortable to fight Rodtang if it’s forward. So, the game plan is to make Rodtang angry and then he will come to me.” In defeating Prajanchai, Lasiri forced his opponent to retire in between rounds, and this is a scenario he wants to see play out again this weekend. “My beautiful dream is when I fight Rodtang it will be like Prajanchai. He comes back in the corner and he doesn’t come back to do the next round. This is my best dream, and I see it many times.” You can see if he is successful in that wish this weekend. ONE Fight Night 4: Abbasov vs. Lee takes place Saturday November 19 5am GST at the Singapore Indoor Stadium Arena, Singapore. This is a night not to be missed so mark your calendars, download the ONE Super App, and go to watch.onefc.com now!  

  •  5 Reasons to Watch ONE Fight Night 4
    on Nov 15, 2022 at 8:44 am

    ONE Fight Night 4: Abbasov vs. Lee takes place this week – and as usual there is a fantastic card in store. Here are five reasons why you should be watching…. Champion vs Champion x 2 One champion versus champion fight is exciting – two is off the scale and that’s what we have this weekend. Topping the bill we will see Kiamrian Abbasov defending his welterweight world title against the current lightweight king Christian Lee, while the flyweight Muay Thai world champion Rodtang Jitmuangnon will also be putting his title on the line. He will be taking on the Italian Moroccan Joseph Lasiri – the current strawweight title holder. Two fights, four title holders, one very lucky set of fans! Can Bibiano bounce back?    Former bantamweight world champion Bibiano Fernandes returns to action this weekend when he takes on Stephen Loman. Last time out Fernandes lost his title to John Lineker, and will be keen to get back in the win column. With Lineker being stripped of the title for failing to make weight and the gold now being vacant, Brazilian Bibiano will be looking to get right back in the title picture. Big night for the Brits Britain has two representatives on the card this weekend – with Juan Cervantes and Jonathan Haggerty both in action. Cervantes, who only took up combat sports as a hobby to improve his fitness, takes on Brazil’s Cosmo Alexandre in a welterweight Muay Thai clash on the main card, while Haggerty heads the lead card – and fight fans will need no introduction to his credentials. A former world champion, ‘The General’ is one of the UK’s best-ever, and most decorated strikers – and will be looking to put on a show when he takes on Vladamir Kuzmin in the bantamweight Muay Thai division. Former ROAR world champion Liam Nolan will also be in action – when he takes on Eddie Abasolo in the lightweight Muay Thai division.  Jiu Jitsu vs Sambo There is a mouthwatering clash of styles in the atomweight submission grappling division when America’s Danielle Kelly takes on Russia’s Maria Molchanova. BJJ practitioner Kelly, believes she has what it takes to come out on top – and show her discipline is the stronger of the two – she said: “Yeah, I have some experience, so when people are like, ‘Oh, you should do sambo, compete in that sport, too,’ and it’s like, ‘Yeah, I did, but I won, too, so what now?’ But yeah, it’s fine, but jiu-jitsu is better.” Former champ looks to get back to winning ways Life has not been easy for former bantamweight Champion Kevin Belingon. The Filipino fighter has lost his last four fights – including two for the title against Bibiano – and will be looking to halt that slide this weekend. He finds himself up against Kim Jae Woong, himself coming off two defeats and keen to find his way back into the win column. There is a lot on the line for both men in this wide-open division. ONE Fight Night 4: Abbasov vs. Lee takes place Saturday November 19 5am GST at the Singapore Indoor Stadium Arena, Singapore. This is a night not to be missed so mark your calendars, download the ONE Super App, and go to watch.onefc.com now!

  • Swiss luxury watchmaker reveals Hublot Loves Football Stadium in the metaverse
    on Nov 11, 2022 at 8:32 am

    Another first for the Official Timekeeper in the world of football, Swiss luxury watchmaker Hublot enters the metaverse with the unveiling of the ‘Hublot Loves Football Metaverse Stadium’. A hybrid sport, art, and digital events space, the stadium structure is inspired by the intricate design of the case body and digital face of Hublot’s recently launched Big Bang ewatch. Designed by legendary MEIS architects, the foremost designers of sports and entertainment venues credited with designing Crypto.com stadium, Everton FC and Roma Stadiums. The stadium also marks the largest venue built in the Spatial metaverse. Ricardo Guadalupe, Hublot CEO, said: “Loud and forward-thinking approaches to design are part of our DNA, making the Hublot Loves Football Metaverse Stadium a natural progression for our brand. Continuing our legacy as the trusted timekeeper of world football, this initiative allows us to place a timestamp in metaverse history when the intersection of luxury, fashion, sport and virtual worlds is beginning to take off. Football provides a place for us to unite and celebrate our shared dreams, and we are extending football into a new realm. We invite you to gaze through the porthole into this new world, where you can discover our Hublot Loves Football latest visuals starring our Ambassadors and Friends of the Brand. We can all gather, celebrate our shared human history and look forward to our future together. As part of its longstanding commitment to innovation, Hublot was an early adopter of crypto amongst luxury watch brands. In 2018, Hublot unveiled the limited edition Big Bang Meca-10P2P that was only available to be purchased via Bitcoin payments, a watch pegged to the 10thanniversary of the currency. Hublot partnered with Spatial, Web3 platform dedicated to helping creators and brands build visually stunning 3D spaces, for the brand’s first foray into the metaverse. Led by experienced leaders from Apple, Nest, LucasArts and Disney, Spatial is the Web3 home for luxury brands in the metaverse with over 4 million minutes spent on the platform every week. Visitors will be able to explore a 360-degree virtual stadium, inspired by Hublot’s Big Bang e, accessible for free via mobile, desktop or Oculus headset. Jinha Lee, Co-Founder and CPO of Spatial, said: “We are proud to be working with Hublot on this important sporting and metaverse milestone–creating our biggest space to date. At its core, the metaverse represents a new dimension for creativity, innovation, and inclusion. We channeled that vision into a unique immersive experience where people from all over the world can come together and celebrate the world’s game. To do this we created a world that showcases our mutual love for football, art, and community.” The experience will be open to the general public via mobile and online on Spatial.io, allowing anyone to explore the 90,000-spectator football stadium, equipped with a kilometre-long concourse and media wall. Dan Meis, FAIA, Founder and Managing Principle of MEIS Studios, said: “In designing this stadium, we took inspiration from Hublot’s brave, unapologetic, and an unparalleled approach to design. By referencing the Big Bang e, the project mirrors Hublot’s storied history of introducing new dimensions of design to new audiences. This partnership encapsulates all the world has come to know from Hublot and MEIS: A forward-thinking design philosophy paired with an attention to detail that is timeless and without equal. ”As part of the Hublot Loves Football campaign, dedicated exhibitions equipped for VRexperience to access the stadium will pop up next to Hublot Boutiques in luxury shopping malls in Doha, Kuala Lumpur, Singapore, Indonesia, and Thailand across November.

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